Central Florida Housing!!!

Price points

Orlando Business Journal - by Anjali Fluker Staff Writer

The slow Orlando residential real estate market hasn't hit all home builders the same way. In fact, builders are finding their pace of sales this year has been determined mainly by one factor: price.

• Luxury homebuilder

Cahill Homes is on track to match sales results of past years.

• Production homebuilder Mercedes Homes has turned to pricing homes lower than in previous years, and at times, having to lose some profits to move inventory.
• And Winter Park-based Swann Building Group, which divested $70 million worth of its home development investments well before home sales began to slide, is now on the verge of getting back into home building initiatives -- at affordable prices.

Central Florida to get 1,703 new home sites

Orlando Business Journal - by Nicole Blake Contributing Writer

Despite the stagnant housing market, the local division of Engle Homes has begun construction on five new Central Florida residential communities with a total of 1,703 new home sites.

Since the September launch of its 2008 home collection, Engle has sold 22 townhomes and 24 single-family homes. The target buyers are second- and third-time move-up buyers seeking larger homes because their family size has grown. "A lot of our lineup will appeal to that type of buyer," says Jeff Kaizer, division vice president of sales for Engle Homes.